CatalogsBuilder

You might have been told by many marketing experts on the internet how effective paid advertising campaigns are for expanding your online business.

However, some of their claims are partly true. There is no doubt that advertising your products and your brand is an essential part of growing your online business. However, there’s another way to acquire more traffic and improve conversion rates, particularly for successful marketing campaigns. Yes, you're right, that's none other than rich and tailored product information.

You provide a wealth of information about your business on your website. Through your website, customers can see how you handle sales and promotions, whether you have services, and how you run your business. Besides all of these, however, we at CatalogsBuilder believe that the most valuable information you provide on your website is details about your products.

It is equally beneficial to have complete information about your products on your website. Nevertheless, it's important to treat your business website as if it were a physical storefront. Just think, would you build a new business location just to leave it empty? That's what you're doing by not displaying your inventory on your website.

Often, ROBO (research online, buy offline) shoppers check out your website beforehand, which is an important part of their research. Through search engines, third-party websites, and social media, consumers land on your websites and explore to find product information, specifications, and images. They will likely turn to a competitor if they cannot find that information.

Your website should reflect your store's inventory accurately, so shoppers can use it to make informed purchasing decisions. Keep your website up-to-date by removing sold units, and posting new units as soon as they become available.  The wrong product details can lead to lost sales. Up to 56% of shoppers value product information nowadays and are more likely to purchase from an online store that provides accurate information.

Here are some reasons why product information is crucial to your business's success:

1. Improves the Appearance of your Brand

Having customers who rave about your products and ranking your website high on search engine results, especially Google is the best investment you can make.

A business needs a marketing strategy, which goes beyond advertisements, partnerships, and social media. To begin with, make sure the content you will be selling is secure. You don't want people visiting your online store and then cringing at the images, products, and catalog. If a brand lacks quality product content, 87% of online users lose trust.

Additionally, by doing this, you will distinguish yourself from other online retailers, as many of them ignore details and offer subpar information, despite users' complaints about finding things online.

Be attentive to their feedback, improve your online content, and your business will thrive.

2. Enhanced Safety

Safety should always be the first consideration. To be able to use the product safely, your clients need to know all the details about it. The customer could be allergic to a substance in the product. In addition, it may contain materials that do not mix well with the product they intend to use with it. 

To prevent these kinds of problems, detailed product information is imperative. You and your business will remain out of trouble if you keep your products safe and healthy.

No one intentionally harms their customers. Incorrect and inconvenient product information can cause it, though.

3. Reducing Cart Abandonment

Besides price and delivery times, poor product content is the most common reason for online shoppers to abandon a shopping cart. Most of the time, those users won't return to a shop that hasn't met their content expectations.

To convince the shopper to not leave at the checkout, customers must be provided with rich product information, which includes enough data to cover every aspect of the product, and complementary materials (videos, tutorials, user reviews, augmented reality, etc.) that make up for the shortages in a non-physical shopping experience.

4. Keeping Customers Informed

Trust is the backbone of any business. Providing a good product takes trust on the part of the individual. The more transparent you are about your products, the more trust you will gain and the closer the relationship will become.

Hard sales are no longer in style, People are generally less amenable to pushy sales techniques in business nowadays. When a customer buys a product, they want to ask as many questions as possible and make sure they fully understand it. This is where good product information comes into play.

5. Improved Productivity and Efficiency

A company's product information is undeniably helpful to a company's efficiency and productivity. Access to data enables businesses to spend less time dealing with it. Thus, they can focus on other important aspects of the business.

The results are apparent throughout the company. The data can be quickly found between departments, which when multiplied over many weeks adds up to a considerable amount.

6. Converts your Sales Into Profit

7. Better Customer Satisfaction

It doesn't matter what industry you're in, product information always makes the customer experience better. A buyer is always interested in learning more about your product, so as to overcome any purchase objections they might have. The more definitive your answers are, the more satisfied they will be.

The importance of rich product pages should be well known to anyone operating an online/eCommerce business. Your website should feature a variety of detailed information, including images. There's no point in buying from a website with limited information; the customer wants all the facts before buying.

The same goes for manufacturers. You need to tell your potential customers everything about the products you make. Your customers will appreciate it if you provide this information promptly and accurately.

8. Reduced Return Rate

9. You Gain Valuable insights 

A company can gain valuable insights into its strategy by periodically reviewing its product content. There are numerous tools available for studying what you sell, how the market is trending, and what your target audience prefers.

Compare your metrics with those of your competitors, examine your product description keywords to identify new SEO prospects, run online surveys or focus groups to gain real-world feedback before launching a brand-new product or improving your catalog, and automate these analysis tasks to save time.

Your e-commerce channels will all have equal access to synchronized content and assets managed in a single repository. You will have flawless product content everywhere, in real-time, if your management is seamless.

Your business will reap more benefits if you have fewer mistakes and errors. More satisfied customers mean more traffic.

10. Another Unique Selling Point (USP) 

Anything you can do to stand out in an increasingly competitive market can help. There is no doubt that the quality of your product information is an area where you can capitalize on your USP. The solution doesn't even require a lot of thinking, just some time, some organization, and maybe some investment in a good quality PIM software like CatalogsBuilder.