In introducing novel concepts to the customers, catalogs have played a vital role in both B2B and B2C industries. According to studies, catalogs have offered to raise consumers' awareness and understanding of purchasing online, since the very beginning of the 20th century. It is also proclaimed that catalogs are really effective when used as a part of a multichannel marketing campaign to attract users to e-commerce sites that ultimately optimize purchases.
The outcome has found it difficult for industries that used to rely on print catalogs, as they struggle to catch pace with customers' changing preferences. On the contrary, the fact shows a lot of people started buying products online, resulting in product lifecycle management for retailers and increased revenue in leading eCommerce of $1.84 trillion in the past years.
Although not all of it is bleak, let's discuss what's online product catalog is and how it can be used as an effective marketing tool in a number of ways for retailers.
What is an Online Product Catalog?
Online product catalogs, unlike any physical product catalogs, reside on your website. It succinctly organizes all the product information making purchasing decisions easier for future customers. This catalog, however, can also be distributed amongst your team members or outside through any platform. The appealing and clickbait experience of the online catalogs draws the attention of website visitors, increasing the chances of businesses generating more revenue by converting visitors into customers.
This catalog can also be downloaded and used offline if the need arises. It also helps assist your company in gathering and analyzing information on marketing efforts which ultimately can use these actionable insights to boost the company's sales and revenue. Moreover, the research data from Harvard tells us that response rates from catalogs have increased by 170% from 2004 to 2018, hence it is critical to build a better product catalog for delivering customer delight factor with your product.
- Visitors find online product catalogs available on websites more appealing and inviting.
- Customers can have a better shopping experience with an online product catalog in comparison to a printed one.
- Online product catalogs can undoubtedly sell more items and help business grows quickly.
- Online product catalogs help extend marketing reach by sharing it over various social platforms and channels.
- It ensures real-time functionality which helps keep product details and offers up to date.
- Proper content and high-quality product images can help optimize your online product catalog, resulting in ranking your store higher on search engines making it visible more to potential customers.
- Cutting off the cost of printing and distributing printed catalogs, online catalogs enable you to allow the production of your catalogs in-house at very nominal costs.
CatalogsBuilder to be relied on!
Digital catalogs create a strong interface between a brand and its customers. As a result, one can ensure a quick outcome and better market response with a high percent of surety index. We've done the legwork for you and offer a wide range of services that are well-suited to today's market demands.
Simply tell us what you want, and our experts will work with you to make it a reality.
Jhalak
How do online product catalogs impact the purchasing decisions of customers in comparison to physical catalogs?