Every digital commerce strategy revolves around handling and gathering all the product data. In the past years, the CatalogsBuilder software was developed as a response to the need for better management of product information. Since then, PIM has emerged as a key technology investment for both IT executives and business leaders. Data quality and data access can be significantly improved with a robust PIM solution. As your company grows, the solution enables you to expand your portfolio. And, the flexibility provided by effective product information management (PIM) plays an essential role in responding to the changes taking place in the market conditions.
Before we understand why PIM is needed for our Businesses, it is also crucial for you to know that Product Information Management (PIM) also helps users of the specific text file markers and text definitions in the XML to search the product data more accurately, efficiently, and quickly. You can also learn more about the same in detail here.
Why is Product Information Management (PIM) needed?
A product information management tool streamlines and improves the process of handling by making it faster and more efficient. When one prepares the products for sale with a PIM tool, retailers, wholesalers, and manufacturers can collaborate to meet deadlines and maintain budgets.
- It Enhances Quality of Data:
Even today, no matter how you perceive it, data quality issues are probably affecting your customer's ability to interact with you. Also for eCommerce, the quality of data has always been critical. As we all know rich, robust content helps to boost SEO while a consistent set of attribute values leads to better search and refinement. In addition, keeping up with the current global legal landscape can be difficult with the rapid advancement of laws and regulations. In this situation, PIM comes to the rescue. It removes attributes that are not complete, attribute values that are not compatible, and choices of data that cannot be controlled. With a rich and robust PIM system, one can avoid such improper information from being launched into the software.
- It Increases Customer Satisfaction:
Approximately, 90% of people decide whether to do business with a company or not based on their experience with the company.
In addition to eliminating mistakes, a rich and robust PIM system can improve customer satisfaction in multiple ways. Clients will never get outdated information about any product or be left waiting for it for a long time. This is because there is one source of truth for all product information. Employees have access to complete data on the products and can provide it to customers at any time. An integrated Product Information Management (PIM) system will eliminate embarrassing mistakes related to product information, eventually increasing the chances of repeat business.
- It Reduces Pressure on Employees:
Here a fully integrated Product Information Management (PIM) Software plays an important part. Along with the best customer satisfaction, it also improves the regulation of the company's employees, which ultimately enhances the efficiency of work. You can also request a free demo with us and see how exactly CatalogsBuilder can assist you.
- It Helps in Organizing the Product Information Better:
- It Helps in Boosting Overall Performance:
With task lists and notifications, a PIM will streamline your marketing efforts. You'll waste considerably less time looking for the newest update if you keep all of your product content in one place. You'll also be able to distribute that information to the latest channels, expanding your marketing exposure without massively increasing your workload and improving your team's current effectiveness.
Count On, CatalogsBuilder!
If you have any specific queries that have still not been cleared from this blog, please contact us at info@catalogsbuilder.com, where you will be answered with all PIM-related solutions, from selection to implementation, and how they will benefit your business environment. With appropriate industry expertise, our staff will assist you with whatever is the best fit for your organization.
Vaani Jain
How does PIM software handle incomplete or incompatible attribute values?